Doug Richard — Trutap
Doug gave a very good talk on how we should change our thinking about the upcoming mobile markets in developing countries. “It’s not just farmers sharing crop prices.”
Tom Hume has written a good summary of Doug’s talk, with extra perspectives coming from his company’s involvement in the development of Trutap.
My notes are a little shorter as I was helping Simon Maddox with some regular expressions…
- 500m - 1 billion people in aspiring middle classes around the world
- and see Opera’s report on the usage of Opera Mini esp. in South East Asia — it’s not just cheap phones making voice calls
- Comparing LA to Mumbai:
- Mumbai user wants to do all the social networking stuff that LA user does on his PC
- Wants to have friends, know friends & meet girls :-)
- If he visits an Internet cafe, he has to pay 10-100 times as much for data as on his phone, and he will have someone looking over his shoulder
- Mumbai user’s primary device is the phone
- Phone is not extension of your web life, it is your only internet access device
- Mumbai user wants to do all the social networking stuff that LA user does on his PC
- Social networks on a PC are a temporary phenomenon
- They should have started on the phone
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Launching new Trutap today
- support all of the world’s IM transports (about 16)
- live feed
- support full profiles
- In Japan, dating sites never split from social networking
- Trutap v2 adds detailed profiles and profile search to put the dating back in
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